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Should You Ho Ho Hold Those christmas tracks...?

The Over use of In-Store Christmas Music may be BAD for your health!

You’d better watch out, you’d better not cry, because clinical studies have shown that Christmas music might actually be bad for our health!  That’s right, that Holly Jolly Christmas playlist might influence consumers to spend more, but were you aware that the over use of repetitive tracks can actually cause emotional stress when played too often and too early? 

Let’s face it, every year it feels as though seasonal music and merchandise arrives before the actual holidays begin.  The moment that bauble hat comes out, we can be sure that a range of Christmas wrapping paper is on sale and ready for us all to bag a bargain.  However how soon is too soon when it comes to introducing the festive music tracks?

Music massively influences what we buy and helps increase and improve sales.  A massive 80% of shoppers want seasonal music during the festivities but at what point does the repetitive exposure become too much?

Psychologist Linda Blair has found that there is actually an emotional reaction to Christmas music when it’s played. Depending on the individual, Christmas music can produce a negative response if the experience of “Christmas Past” was not good.  Blair also noted that the over use of music could cause both customers and staff to become overwhelmed, stressed and anxious over a long period of time hearing the same tracks.  Once those tunes start, the countdown begins and the emotional response can be enough to make us feel physically unwell. 

It’s important to maintain a healthy balance when it comes to a music selection.  Especially around the holidays.  Creating the perfect environment for your customers is extremely important to bring in the sales and it doesn’t have to cost a fortune.  Freedom music offers the best of both worlds.  With its licence free tracks, no PRS or PPL licences are needed.  Exciting new Christmas tracks which haven’t been over played are added into the mix of quality produced playlists and a good variety of songs will help produce the perfect environment for your store. 

So avoid becoming a grinch this Christmas and give the gift of great music for less!

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FreedomMusic are an award-winning team of creative consultants that provide in store audio solutions to leading brands across the UK

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